Case Study - Boutique Hotel sees 500% organic social media i

Client: The Independence Hotel (Independence, Oregon)
Platforms: Facebook & Instagram
Services Provided: Organic Social Media Management, Content Creation
Timeframe: October 1 – December 31, 2024

This boutique Willamette Riverfront hotel had a beautiful story, but its digital presence didn’t match the guest experience. Before partnering with our agency, they were inconsistent on social media and weren’t maximizing the visual charm of their property, local partnerships, or in-house restaurant, Territory.

The goal?
Boost brand awareness, drive community engagement, and position the hotel as both a getaway and gathering place, organically.

We built an organic content plan centered on hospitality storytelling, including:

📅 Monthly content calendars for Facebook & Instagram
📸 On-site photo and video creation featuring the hotel, local flair, and seasonal experiences
🎞️ Reels showcasing dining, rooftop views, and room tours
📝 Captions written with a voice that felt warm, welcoming, and shareable
🔗 Link calls to action to drive interest in bookings, dining, and events

Facebook

• Interactions: 1727 (+1698.96%)
• Reactions: 234 (+836%)
• Posts Published: 24 (+200%)
• Link Clicks: 1,414 (+1979%)
  

Top Post: “Did you know we’re also an elopement venue?” – 1,834 impressions, 742 interactions

Instagram

• Reach per post: 400.94 (+28.18%)
• Engagements: 318 (+511%)
• Reels Published: 6
• Avg. Reel Reach: 752.67 (+157%)
  

Top Reel: “What’s better than complimentary breakfast?” – 1,318 reach, 42 likes, 5 comments, 2 shares

Posts and Reels that focused on girls trips, pet-friendly stays, and Territory Restaurant drove the most shares and saves

Local hashtags and brand voice helped build community engagement and shares

Link clicks skyrocketed on Facebook from compelling captions with direct CTAs

What This Means

The Independence Hotel saw:

• Major lifts in engagement with no paid ads
• Strong traction from visual storytelling
• Growing local and regional visibility as a weekend retreat and micro-wedding destination
  

In just 90 days, they went from overlooked to top-of-mind—and the momentum is still building.